Blogging Trends You Should Try!
Blogging has been around for quite a while now and, while it can be a wonderfully efficient and entertaining way to share information, it has also come to garner a bit of eye-rolling these days. “Oh, you blog, too?” is one comment you might have heard at one point or another. There is this notion that everyone and his sister has one, which kind of devalues them to a certain extend. The key is to stay current, keep your blog hip and informative, and bear in mind the best practices for blogging. Read on for blogging trends you should try to keep new and faithful readers engaged.
Increase Your Word Count
This one is shocking, right? In a world in which we can barely stay focused on anything for more than a few minutes without sneaking a peek at our smart phones or tablets, it would seem that succinct would be better. However, research has shown that word count has gone up to 1,054 from 887 in 2015. Of course, you can’t fill that post in with junk just to reach the number, as people will pick up on that right away and jump from your site. Quality content still is king.
More Effort by Companies
If you own your own company or run a Marketing department, you might want to consider putting more time and effort into your blog. Don’t let it fall by the wayside, as its importance in spreading the word has been proven time and time again, especially if you are producing good content for a niche market. You might even consider outsourcing your blogging to a professional writer. While this person might not be in your particular business, per se, he or she will have the knack for producing content that hits at people’s emotions and, thus, is more likely to be shared. Make sure it’s consistent, too, as blogging helps keep your website current. That means Google is more likely to “crawl” it—hence, it will do better in SEO.
Make Sure to Always Include Visuals
Ooh, look, something shiny! That’s all of us, isn’t it? And while the written word alone isn’t completely obsolete, it helps to include an engaging photo, GIF, or video. These things also increase the blog post’s likeliness to be shared, too. Sprinkle these files throughout the post to keep the reader interested as they digest the blog post. One of the most popular trends involves the use of drone footage, from 360-degree concert views to stunning aerial visuals. Check out blogging drones on a site like Spire Drones.
From Blog to Vlog
You might consider adding a vlogging (video blogging) component for added enjoyment for the reader. This is particularly true if your blog has picked up some traction already. Your loyal followers will love seeing “behind the curtain”. You don’t have to do one or the other exclusively as they will complement each other nicely. If you’re a bit camera-shy, consider adding a podcast that is consistent with your brand. As you likely recall from the Serial craze, people are enjoying podcasts more than ever. Commuting is part of life for many of us, and podcasts can help ease the pain of a long one.
Increased Engagement With Users
You can’t just throw something out into the ether and expect people to come back and visit your blog again and again. Increased response rate is directly tied to blog popularity. Even the most popular bloggers take time to respond to nearly every comment, or at least a large majority of them. This increases the loyalty of your readers, which in turn will increase the likelihood that they’ll return. It’s time consuming to be sure but worth it in the long run. As this Advertising World article notes of this trend, “While pageviews are still important, they will most likely take a back seat to engagement in 2017.”
Taking Time to Promote Your Work
As with engagement, you can’t throw something on the Internet and expect it to grow exponentially. You have to build time into your self-marketing plan to adequately share your work. There are so many social media platforms these days and, ideally; you want to create a unique post for each one. If you’re blogging often, consider using a social media scheduling program like Hootsuite, and take a day at the beginning of the week or month to schedule your posts. Consistency is key!
Haven’t tried any of these blogging trends yet? What are you waiting for? Give them a shot and watch your popularity soar.